will meyer

Nerd of multiple disciplines. Father of boys. Employee of Spotify.

Iterative Media Distribution Strategies

Just posted a short piece on the cruxyconsulting blog, here.  If you're into this kind of thing, the premise is basically that media companies would do well with more incremental, iterative strategy rollouts than whole-hog approaches to digital media distribution.  No one likes to fail, but the fact of the matter is that there will be failures, so thew trick is to control and learn from them rather than try to avoid them altogether (which is impossible).   The strength of incremental iterative approaches is one of the great lessons of recent years -- it's been seen most obviously in software development but has applicability to all kinds of product management and corporate strategy domains as well.